To develop Marketing Campaigns & strategies to increase brand promotion and recall at internal and external stakeholders.
As a product Executive/Manager the main responsibility is to analyse the
market, competition & conducting market research to identify opportunities,
threats & key issues.
As a product executive/manager he has to monitors activities such as brand
value proposition offered, brand activation, advertising concepts, pricing,
packaging, and promotion.
Time to time fieldwork to understand the market, evaluate an implementation
of strategies and monitor key competitor activities.
Deal with multiple departments across organization to ensure smooth delivery
of inputs to all field force on time.
Prepares all annual plans and budget planning activities for all brands within the category.
Develops market entry strategy for previously untapped geographies based on market intelligence and validate the same with Marketing Head.
Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand.
Ensuring that the top-line & bottom-line objectives of the brand group are strictly met.
Education
B-Pharma or BSC Science with MBA
Experience
2-3 Year Experience as product executive/manager in any pharmaceutical company
Candidate with Nephrology background will be preferred